First of all, we were sellers that were facing the same problems as our clients do now. We noticed a lack of appropriate tools to make our day to day life easier by automating and aggregating everything in our business. Whilst using different sales channels and multiple shipping providers, our daily routine contained too many copy-paste tasks. The process was inefficient and hard for new people to adapt. So we found a way to make the world a better place by creating software that takes away that pain for all sellers.