Having stories on a website can help engage visitors and build a connection with the brand. They humanize the company and can communicate brand values, history and mission in a relatable and memorable way. Additionally, stories can increase time spent on the website.

Smartarget Stories bring gamifications and make the customers interact with your website, not just reading your content or product descriptions. Getting the customer to interact with your website, simply makes them much more engaged and increases the chance to convert them to be a paid customer. Also, customers are used to stories which can help you to get their full attention to specific content you would like to share.

Smartarget Stories allow you to create multiple stories for your website and include images or videos with music/sound, just like you can do on Instagram, TikTok and other social media platforms. You can add a button with a call to action to generate traffic to specific pages on your website.